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Enterprise Social Software Application

Published 03/07/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Socialtext is a professional collaboration solution. The application offers tools that can make it easier to communicate within a business. Users can customize the dashboard, which gives their workers access to vital contact tools, such as individual contact details, groups and statuses. Employees are listed with profiles that include their titles, names, contact data, statuses and other information. Socialtext also provides flexible page creation tools that let users build blogs, spreadsheets, wiki pages and other resources that can be shared within a group. The application also offers a unique Socialtext 360 tool that offers a visual view of colleagues and their relevance to the user’s purposes or needs. The intuitive system helps the user see others with similar experience and skills.

Socialtext screenshot
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What is the history and popularity of the app?

Socialtext was founded by Ross Mayfield and Peter Kaminski in December of 2002. The application hasn’t been widely discussed, however that could be in part because it’s not really intended for the average consumer. The site boasts over 6,500 businesses across the globe have tried its services. The list includes many recognizable names, including Meredith Corporation, Oxford University Press, NYU Stern, Getty Images, Epitaph Records, Symantec and The Washington Post.

What are the differences to other apps?

Socialtext offers many of the same features as its competitors, including employee profiles, messaging capabilities and statuses. The application works much like an internal professional social network. The main difference is found in the Socialtext 360 feature. This unique tool gives the user a visual representation of their colleagues and their skills and experience. The user can search for relevant individuals utilizing a variety of criteria. The 360 tool may come in useful when searching for the right people to work on a project.

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How does the web app look and feel to use?

Socialtext uses a professional interface, which is to be expected considering the application’s intended audience. Users are greeted by a blue and grey color scheme with low key buttons that feature simple icons and headers. The design gives the user a streamlined experience that includes no obstacles and easy access to each feature and profile. Customization options are also available to make the interface as efficient and effective for the user’s purposes as possible.

How does the registration process work?

Socialtext caters to businesses, whose needs may vary dramatically. The site does not currently offer an online registration form. Instead, the user can submit a request to the Socialtext sales department. This can be done by clicking the blue “Contact Sales” link in the upper, right hand corner of the homepage. The form appears along the right side of the next page and asks for a first and last name, job title, phone number, email address, company name, number of employees, country location and time zone along with the user’s comments. The user will be contacted by a representative to discuss an account.

What does it cost to use the application?

Socialtext requires a custom quote for each new company that wishes to use its services. The user must contact the sales team to discuss the cost of an account based on their company’s individual needs. Socialtext offers a collection of services and cost may vary based on what the user requires and how many employees they will be accommodating. No further information is provided regarding subscription fees or rates for individual services.

Who would you recommend the application to?

Socialtext is intended for businesses of varying sizes. The application can help companies make it easier for employees to collaborate and get things done. The application is better suited to larger sized small businesses and up. Those with fewer than five employees may not find the communication features as beneficial. Larger businesses can implement Socialtext to give each employee an easy way to stay in touch and keep others updated on projects and statuses.

  • Socialtext 360 helps users see others with similar credentials and skills
  • Employee profiles make it easy to see what others are doing and how to reach them
  • Custom pages allow users to build spreadsheets, wikis and other resources
  • Dashboards give users convenient access to all tools and features
  • Users can access Socialtext from the web, mobile devices and desktop applications

Socialtext video

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